Everybody knows that “traditional web design” is fatally flawed, but for years, it’s been the only option.
The traditional design process requires lots of time (going months without ever seeing the finished product) and it usually goes over budget (requiring more and more of your revenue).
If that wasn’t bad enough, it is based on a whole lot of assumptions, which are basically educated guesses.
Don’t get mad at us, we warn that we’re always going to tell you like it is!
The good news is, we do things differently.
We love it, our clients love it, and it is changing the game.
We call it growth-driven design (GDD), and it’s positioning itself to take over the web design process, kicking the traditional methods ass. (Yeah, we said it)
Learn more about why traditional web design is officially dead, and how the latest and greatest process – growth-driven design – works, and why you should be putting your next web-upgrade investment into this results-oriented method.
How Growth-Driven Design Works
Growth-driven design is the perfect marriage of web design and marketing, one that was sorely lacking in the traditional design process.
In the past, businesses had to put marketing on hold while building a new website, because the process was so time-consuming.
But with growth-driven design, you can get your website up and running in 30-60 days so you can base the next iterations of your website on hard user data – and get back to the important business of marketing!
This is how Spade Design has developed the reputation for being Conversion Focused.
Let’s take a closer look at just how the growth-driven design process works.
Launching in Less Time
While the traditional design is full of risks – How long will it take? Will it meet user needs? Will it go over budget? – GDD bypasses these complications.
A short time-to-launch – a phase called the “Launch Pad Website” that takes between 40 to 60 days – lets you get the website up and running based on the most important factors that will have an impact, and then adjust and improve the site as you go, based on data.
But this isn’t a “less than” website or incomplete one.
It’s a viable product we can build on, based on the understanding of how users interact with it and where you need to spend your efforts.
Continuous Learning and Improvement
Another phase of growth-driven design is “continuous learning and improvement,” and is, in fact, its hallmark and what makes it so special and effective.
While the traditional design is a one-and-done event, GDD is built on an agile methodology.
The site is built in phases, or iterations, in short periods of time. As a result, if you make a change in the website and find out it isn’t working, you haven’t invested a lot of time or money in it.
Designing Based on Data, Not Assumption
Traditional web design also requires that you go through another design every two to three years to update stale content that no longer aligns with your business goals.
GDD, on the other hand, makes performance improvements based on user data and testing, not assumptions.
So if your site visitors are flocking to a certain page or hovering over particular elements, you can continuously learn from their behavior and make the appropriate adjustments based on cold, hard facts.
Integrating Sales and Marketing
This adaptive model makes growth-driven design shine. It integrates sales and marketing (who thought that could ever happen?), and the data gleaned from continuous learning and improvement can also enhance marketing and sales strategies.
For example, by using the growth-driven design methodology, the design team is able to inform sales and marketing of popular user trends by using heat-mapping tools.
This information is particularly useful when creating blog content, offers, and email newsletters, as it allows the marketing team to create content and employ messaging that is specific to the buyer persona. (If you don’t know your buyer persona’s, don’t worry, we can help.)
Final Thoughts
Now that growth-driven design is on the scene, there’s really no reason to go the traditional design route. You can put a spiraling budget, drawn-out deadlines, and a project that goes way out of scope – and the headaches that go along with them – behind you.
Say Goodbye To The Old School Way of Thinking
Invest in growth-driven design to drive your company, meet business goals and ensure a steady stream of revenue.
Embrace Conversion Focused Efficiency
Are you interested in getting a new website using this strategy? Contact us now!
