Ordiway Challenges Legal Traditions with a Fresh, Modern Brand Launch
When attorney Brett Ordiway came to Spade Design with an idea to launch a new appellate law firm, he had a clear vision: to be different. The project involved taking his concept from idea to reality, creating a digital presence that challenges the status quo of the legal industry and serves as a “breath of fresh air” for clients seeking a modern legal partner.
The appellate law landscape is steeped in tradition. Most firms project a similar image of stoic, old-world prestige, which can be intimidating and feel dated. For a new firm, the challenge was to cut through this sea of sameness and establish a unique identity. Brett Ordiway needed to launch his firm in a way that immediately communicated a modern, forward-thinking, and approachable ethos, attracting clients who value a fresh perspective.
We partnered with Brett to build the Ordiway brand from the ground up, with the core mission of challenging convention. We designed and launched a website that intentionally breaks from the traditional law firm aesthetic. The design is clean, modern, and user-focused, creating an experience that is a “breath of fresh air” for the industry. We also handle ongoing press releases for the firm, ensuring their communications and public-facing announcements consistently reflect their modern, authoritative brand voice.
Ordiway launched with a powerful and distinct digital presence that immediately sets it apart from its competitors. The website successfully positions the firm as a modern, innovative, and different type of appellate practice, attracting a clientele that is looking for a fresh approach. The platform serves not just as an informational hub, but as a clear declaration of the firm’s mission to challenge the status quo in the legal field.
"Spade Design did a great job designing the website for my new business. As I send them updates, they are able to upload pictures and edit copy quickly. It is nice that Spade Design was able to link my website with Instagram and Facebook to allow my posts to go to 3 places at once. Much more efficient for me!"
Spade Design continues to manage press releases and provide digital consulting for Ordiway, helping them amplify their unique voice and solidify their reputation as a leader in the new generation of appellate law.
Ordiway PLLC
Legal / Appellate Law
Brand & Website Launch, Press Release Management
A successful law firm launch with a distinct brand identity that stands out in the traditional legal field.
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