Spade in Tyler, TX
A Tyler digital marketing agency for all of East Texas
Spade is a digital marketing agency for Tyler and East Texas businesses where one new client matters: law firms, practices, contractors and trades. We build the website, rank it across the towns you serve, keep reviews coming and make sure every lead gets an answer. Competition online is thinner here than in Dallas, which means a business that does this properly can own its category.
(4.8)
Why Spade
Close enough to meet, and we answer the phone
Matthew is based in Rockwall, a couple of hours up I-20, so an in-person kickoff in Tyler is easy to set up. You deal with him directly from the first call through every change after launch, not an account manager passing notes along.
Spade Design has knocked it out of the park! Our site looks fantastic, on the computer and on mobile. The team is easy to work with and easy to get in touch with.
TYLER WORK
Tyler work you can click through
Two Tyler law firms, two very different problems. One needed its business practice areas found by East Texas companies. The other needed a bilingual site that feels like walking into the office. Click either one for the full story.
MARKETING IN TYLER
How the pieces work together in East Texas
Most Tyler businesses buy marketing in pieces. One person builds the website, someone else handles SEO, ads get run by a third shop, and reviews are left to chance. Nobody owns the result, so nobody is accountable when the phone goes quiet.
We run it as one system, because the pieces only work when they are built for each other.
1. A website built to convert
Everything else sends people here. It has to be fast, specific to the East Texas towns you serve, full of real proof and obvious about the next step. See Tyler web design.
2. Search that brings the right people
A complete Google Business Profile, area pages for Lindale, Whitehouse, Bullard, Longview and the other towns you serve, and content that answers what East Texas buyers actually ask. Competition here is thin, so this work tends to pay off faster than it would in Dallas. See Tyler SEO and blog writing.
3. Reviews on autopilot
Every finished job triggers a review request. In a city where people really read them, a steady stream of recent reviews is the cheapest advantage you can build.
4. Leads that never sit
Forms and calls get an instant reply, reach the right person and follow up on their own. The business that answers first usually gets the job.
5. Systems behind the business
When growth brings its own headaches, like intake, scheduling or client updates, a portal or workflow takes them off your plate. We build those through Ground Control.
6. A brand people remember
For new businesses and rebrands, the name, logo and voice come first. See branding and logo design.
Where to start, by stage
- Brand new business: a $2,500 Brand Blueprint, or a LaunchPad site at $3,500 and $500 a month if you need to be live quickly.
- Site that has stopped producing: a $2,500 Recovery Audit so a rebuild keeps the rankings you already have. Custom builds start at $12,000.
- Good site, not enough leads: a monthly plan at $800, $1,500 or $2,500 for search, content and reviews.
- Growing faster than your admin can handle: a Ground Control Blueprint.
The Blueprint and Audit are credited in full against a build if you move forward within 90 days.
Industries we know in Tyler
Law firms get our deepest work, with dedicated Tyler law firm web design and SEO. We also build for medical and dental practices, roofers and contractors, builders and remodelers, and industrial and energy services, plus Spanish-language sites for businesses serving East Texas in both languages.
Where we work
We are based in the Dallas area, about an hour and a half west of Tyler, and work with clients across Smith, Gregg, Cherokee, Henderson, Wood and Van Zandt counties. Most of the work runs over phone, video and our client portal, and Matthew makes the drive when a project calls for it. See also our Dallas and New Orleans work.
Who we build for
The businesses Tyler runs on
Tyler is the medical, retail and legal center for a big stretch of East Texas. People drive in from Longview, Jacksonville, Lindale and Whitehouse for doctors, lawyers and contractors, and nearly all of them search before they get in the car.
East Texas search
Thin competition rewards whoever does it properly first
Search volume in Smith County is a fraction of Dallas, and so is the competition. A business with a finished Google Business Profile, steady reviews and pages that name the towns it serves can own the map results here in a way that would take years in DFW.
- A Google Business Profile that is complete and kept current
- Citations that match everywhere, so Google trusts your address
- Reviews that arrive every month, not in one burst a year
- Pages for Longview, Lindale and Whitehouse where people actually search
What we actually do
Strategy first, then a site built around how people decide
Technical SEO goes in at the code level rather than bolted on, because accessibility, speed and search structure are cheaper to build in than to retrofit. After launch comes the work that makes it perform: content, citations, reviews and lead automation.
Tyler services: web design, SEO, law firm websites, blog writing, branding and logo design.
FAQs
Questions Tyler owners ask
Straight answers before you book. If yours isn’t here, ask us directly.
Yes. Matthew is in Rockwall, about two hours away, so an in-person kickoff is easy to arrange. Most of the work after that runs by phone, video and the client portal.
Usually more so. Fewer local businesses do the work properly, so a solid profile, real local pages and steady reviews move you up faster here than they would in Dallas or Houston.
Yes, where people are actually searching for what you sell. We only build a page for a town when the demand is there, and each one is written about that town.
Custom Launch and Relaunch builds start at $12,000, and every engagement begins with a $2,500 diagnostic credited in full against the build if you move forward within 90 days. Smaller businesses can start with a Launchpad site at $3,500 to set up and $500 a month.
It can if it is done carelessly, which is why every Relaunch starts with a Recovery Audit. We map what already ranks and carry it across so the authority you have earned survives the move.
Our monthly plans are $800, $1,500 and $2,500. Websites start at $3,500 for a LaunchPad site and $12,000 for a custom build. All of it is published, so you can compare without a sales call.
Usually the website, because it is where every other channel sends people. If your site already converts well, start with search and reviews. Ads make sense for searches that would take too long to win organically, and we will tell you which those are.
No. We work with businesses across East Texas, Dallas-Fort Worth, Louisiana and beyond. Tyler gets its own plan because the market behaves differently from Dallas.
Book a call
Pick a time that works
Pick the conversation that fits where you are. You talk to Matthew, the person who would actually build it, and you get a straight answer about what it would take.
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